Through ten years of being a blogger searching for an audience, I have discovered that if the objective is to get significant readers on platforms like Medium, what works are listicles as clickbait and not my usual attempts. …


I was in New York that fateful morning. A callow 45-year-old flush with the success of a mid-size five-year-old advertising agency, investing in our very own dot-com at what turned out to be the fag-end of the dot-com boom. It was an e-learning start-up, twenty years ahead of the Byju’s…


Even before the pandemic hit, many bemoaned the increasing amount of time the world spends glued to screens. Then the year of Zoom, FaceTime, Teams and Meet hit us. Our work and social life moved to the screen, and human interactions became largely restricted to the disembodied exchange of words…


When I entered advertising four decades ago, consumer marketing sat at the high table of consumer businesses. And as I recently wrote in a tribute article for Ulka’s legendary chief, Anil Kapoor, I was proud to be part of his team as he put Ulka at this high table.

Over…


At sixty-four, T.S. Eliot’s lines from his poem “The Love Song of Alfred J. Prufrock” resonate with me.

“…No! I am not Prince Hamlet, nor was meant to be;

Am an attendant lord, one that will do

To swell a progress, start a scene or two,

Advise the prince; no…


One of the few joys of the past pandemic-inflicted months has been walking. In the face of gym closures, endless Zoom calls, OTT binges, doom scrolling and the temptations of a well-stocked fridge, I have taken to walking for hours. Last month I averaged about 150 minutes a day!

One…


I believe literature heralds paradigmatic change. Two books by contemporary masters -McEwan and Ishiguro — portend, I believe, the dawning of the Age of AI. …


The Coming Age of Concierge Intelligence

I believe one of the key directions that Artificial Intelligence will develop over the next decade is what I call “Concierge Intelligence”.

Concierge Intelligence will, to my mind, go a long way towards fulfilling the initial promise of the digital age.

The impetus for…


At heart, I am an optimist, but the past few months have forced me to consider the possibility of a world gone awry.

Humanity’s last major, paradigm-changing upheaval — the two World Wars — played out over four decades — the 1910s to the 1940’s — with the echoes of…


I read Wolf Hall the first of Hilary Mantel’s trilogy based on the life of Thomas Cromwell in 2010, an Englishman born a commoner in the 16th century. …

Ashoke Agarrwal

I see myself as a pursuer of the truth that within and without

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