Audience of One: A Book Review

At the heart of good marketing and marketing communication is a grasp of the gestalt. Of what is and what is likely to happen in the broader world of human lives and society. And good art — both the fine and the popular kind — offers us glimpses into this gestalt that while resonating with our own experience allow us to go deeper and wider in our perception of world. In this “review” series of posts I offer my brief takes on books…